In 2014, as part of the design festival D’Days, a call for project launched by the City of Paris, the RATP
(public transport operator of Paris) and JCDecaux (outdoor advertising corporation) invited a selection of designers to come up with a project expected
to occupy advertising spaces in the Paris Metro for the duration of the festival.
Behind The Seen, the project I submitted and that was ultimately selected by the committee,
intended to use this opportunity to offer to Parisians
a genuine and gratuitous moment of visual silence.
This series of “meta-posters” revealed marvelous high-res images from the Hubble Space Telescope, inviting passers-by to virtually escape the closed and visually cluttered corridors of the subway.